Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits

ISBN: 0470055766

ISBN 13: 9780470055762

Publication Date: February 01, 2007

Publisher: John Wiley & Sons

Pages: 242

Format: Hardcover

Authors: Ben Mack, Dave Lakhani, Mark Joyner

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This commonsense guide lets you develop your brand with the same techniques and technologies as the big players--but without all the cost. You'll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.

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